Meta Ads
Consolidated account structure, broad targeting and a weekly creative testing system. Scaling without wrecking the CPA.
Media buyer & paid growth operator
I scale e-commerce brands with paid traffic that actually pays back.
Meta, Google and native ads run by the person who owns the numbers. Not an agency with juniors in between. I've built and scaled my own brands, so I buy media like it's my money.
$5M+in ad spend managed
$10M+in revenue generated
~2xblended return on spend, at scale
Lifetime totals across the e-commerce accounts I have run. Account-level breakdowns available on a call.
What I do
One operator across the whole paid funnel: from the ad to the offer to the second order.
Google & native
Search, Shopping and native placements (Taboola) to capture demand Meta creates and diversify away from a single platform.
Creative strategy
Angles, hooks and briefs for UGC and static ads. I tell your editors what to make next, based on what the data says.
Offer & funnel
Landing pages, advertorials, bundles and subscription offers. Most "ad problems" are actually conversion-rate problems.
Tracking that tells the truth
Platform ROAS over-reports. I reconcile ad spend against real Shopify revenue and new-customer orders, so we scale on profit.
Retention & LTV
Subscriptions, email/SMS flows and win-back. Paid acquisition gets a lot cheaper when the second order is built in.
Most brands don't have a traffic problem. They have an economics problem: the wrong offer, the wrong metric, and nobody accountable for profit.
How we'd work together
- Week 1
Audit
Full review of your ad accounts, tracking, offer and margins. You get the findings in writing, whether we work together or not.
- Weeks 2–3
Rebuild
Clean structure, fixed tracking and the first batch of creatives briefed against the angles worth testing.
- Weeks 4–8
Test
High-volume creative and offer testing. Cut losers fast, consolidate budget into what works.
- Month 3+
Scale
Push spend on proven winners, add channels, and keep a weekly report tied to real revenue, not platform numbers.
A good fit if
- You sell a physical product online (DTC, Shopify).
- You already have product-market fit and some sales history.
- You can produce new creative every week, or want help briefing it.
- You want one person accountable for spend and results.
Not a fit if
- You're looking for a "growth hack" or guaranteed ROAS.
- The product or margins don't work yet.
- You want someone to just push buttons inside Ads Manager.
FAQ
How do you charge?
A fixed monthly fee, a percentage of ad spend, or a mix of both, depending on the account size. We agree it after the audit.
What platforms do you run?
Meta (Facebook & Instagram) first, plus Google Search/Shopping and native (Taboola) where they make sense for the brand.
Do you work with brands outside the US?
Yes. I work with US, UK, EU and LATAM e-commerce brands, in English and Spanish.
Who makes the creatives?
I lead the creative strategy and write the briefs. Production can be your team, your creators or editors I work with.
How fast can we start?
The audit starts within a week of our first call.
Let's look at your account
Tell me what you sell and what you spend. If it's a fit, I'll come back with a written first read of your account before either of us commits to anything.
Prefer email? [email protected]